mpower mindset
To strengthen the brand’s digital presence, build an emotionally resonant brand voice, and drive consistent engagement while generating quality leads through performance marketing.
Client: Mpower Mindset
Industry: Personal Transformation | Mental Health Coaching
Challenges
- Low visibility and inconsistent reach on Instagram
- Need for a clear, impactful brand identity
- Requirement for lead generation with measurable ROI
Strategy & Execution
- Social media planning & content calendar creation
- Creative design aligned with emotional and transformational tone
- High-retention reels and engaging static posts
- Community-focused storytelling
- Lead generation via Google & Meta Ads
- Continuous optimisation based on performance insights
Key Activities
- Content strategizing & management
- Instagram growth strategy
- Creative direction & visual consistency
- Performance marketing via Meta Ads & Google Ads
- Lead funnel creation and optimisation
- Conversion tracking & pixel setup
- Audience targeting, retargeting & lookalike campaigns
Results
- 221% increase in Instagram reach
- 88% increase in profile visits
- 350+ qualified leads generated
- Average CTR of 4.8%
- Reduced CPL by 42%
- 65% improvement in engagement
- 120,000+ monthly impressions across organic + paid
Outcome