iconira
HomeCase Studies

sheleads india

SHELeads India

To strengthen digital presence, amplify authority, and increase participation in key initiatives.

Client: SHELeads India

Industry: Business Empowerment Platform | Women Entrepreneurs

challenges

Challenges

  • Low brand visibility in competitive niche
  • Inconsistent content direction
  • Need for higher event participation
  • Reaching and nurturing new audience segments
Strategy & Execution

Strategy & Execution

  • Social media planning with structured calendars
  • High-impact reels, carousels, and promotional creatives
  • Story-driven communication
  • Platform optimisation for IG, FB, LinkedIn
  • EmpowerHER 2024 campaign promotion
  • Continuous content optimisation
Key Activities

Key Activities

  • Content management
  • Multi-platform strategy
  • Community engagement
  • Campaign promotion
  • Audience behaviour analysis
Results

Results

  • 215%+ reach increase
  • 85% new audience acquired
  • 120+ organic EmpowerHER registrations
  • Higher-quality interactions
  • Improved engagement across platforms
  • Stronger brand recall

Outcome

Significant community growth and stronger digital identity in empowerment sector.