Sample Project · B2B SaaS
Rebuilding a B2B SaaS website into a demo-booking funnel
Turning a feature-heavy website into a clear story that brings in qualified demo requests.
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Challenge
A B2B software startup has steady website traffic but few demo requests. Pages list features without explaining outcomes, and the sign-up form asks for too much too early.
Solution
We map the buyer journey, rewrite the messaging around customer problems and outcomes, and design a fast, conversion-focused website with use-case pages and a short, two-step demo form.
Execution
The new funnel connects to the CRM, sends automated follow-up emails, and adds LinkedIn retargeting for visitors who viewed pricing but did not book.
Project Goals
0x
Target increase in demo requests
0%
Target cut in form drop-off
0
Weeks from kickoff to launch
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