Sample Project · Food & Beverage
An influencer-led launch for a new café outlet
Using local creators and social content to build buzz and footfall before opening day.
Plan a Project Like This
Challenge
A café chain is opening a new outlet in a busy Delhi market. It has a small social following and needs strong footfall from the first week.
Solution
We plan a four-week launch: teaser content, a creator preview evening with local food influencers, and a geo-targeted Instagram campaign with an opening-week offer.
Execution
Creators are shortlisted by real local reach and engagement, not follower count alone. Their content is reused in ads, and every offer has a unique code so footfall can be measured.
Project Goals
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Local creators in the launch campaign
0K+
Target local reach in launch week
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Target offer redemptions in the first month
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